Stitch-Craft:
Insight: An ethical clothing brand has developed an innovative material that outshines most others in sustainability. This revolutionary fabric stays “box-fresh” for six months, offering a long-lasting and eco-friendly alternative to traditional clothing materials.
Aim: The aim is to highlight the benefits of this material for today’s environmentally conscious, “woke” consumers who value sustainability without compromising on quality or style.
Strategy: This campaign sparks conversations about the responsible use of precious resources like water, energy, and time by showcasing how the new fabric supports a more sustainable lifestyle. It promotes a shift in fashion culture where sustainability doesn’t mean sacrificing individuality but enhances it, encouraging consumers to embrace ethical fashion as both a personal and environmental statement.
A bespoke campaign where sustainable fashion champions one's individuality.
We created a fully functional online application that encourages our users to mix our newly developed sustainable material with their recycled clothes to create a brand-new clothing material that is designed solely by them. Our main objective is to promote sustainable fashion trends in everyday life while also allowing individuals to express their unique style.
