Samsung Gaming Hub
Insight: During my internship at DixonBaxi, I had the opportunity to work on redesigning Samsung's gaming services to better meet the needs of modern gamers.
Aim: The aim was to create a brand that makes online gaming a hassle-free affair.
Strategy: ‘Just play’ was the main idea of the campaign. The entire campaign was based on three main principles, (In)visibly enhanced, Creatively curated, and Humanly connected.
The Cascade:
Samsung Gaming Hub was rebranded as part of Samsung TV Plus's rebranding. The Cascade, a visual element depicting the 16:9 ratio of digital screens, was created during the process and incorporated as the main visual element for Samsung Gaming Hub's rebranding.
Initial campaign ideations
MAP-SCADE:
The Cascade is your guide to having the best gaming experiences on the platform. It helps you find fulfilling experiences as a gamer.
Unfolding: Of the people/ for the people/ by the people
The gaming world is like a parallel universe where we, the players, are at the center. It's a world created for and by the people, existing alongside our real lives.
The Gaming Lingo
The world of gaming needed its lingo to interact with its audience. We came up with gaming languages to encourage brand interaction with its audience
The World of Gaming: Fun-Never Ending
What if we made a separate world just for gamers, created and run by gamers? What do you think it would be like?
Logo Explorations
Samsung Gaming Hub, formerly called Samsung Levels, was named after the game levels. When creating the logo, we included elements of a cascade and gaming controllers.
Cascade as your gaming characters
We converted the cascade into iconic gaming characters
