Ojas Art (Social media campaign)
Insight: Ojas Art’s Musawwari: Miniatures Today celebrated traditional South Asian miniature painting through a contemporary lens, featuring artists like SM Khayyam, Yasmin Hayat, and Jethro Buck. Social media connected audiences to this timeless artistry, blending heritage with modern storytelling to highlight its cultural relevance.
Aim: The campaign aimed to drive awareness and footfall to the exhibition while spotlighting the featured artists and their creative journeys. Central to the narrative was preserving traditional art forms and showcasing their modern-day significance, reinforcing Ojas Art’s role as a promoter of heritage.
Strategy: Content included reels introducing artists and their works, carousel posts exploring themes and styles, and Instagram Stories capturing behind-the-scenes moments and visitor insights. Captions balanced storytelling with exhibition details, and visuals reflected the intricate beauty of miniature art. My contributions spanned reel concepts, captions, and a content strategy that highlighted the heritage and innovation of Musawwari: Miniatures Today.
As a copywriter, creative strategist, and content curator for Ojas Art’s Musawwari: Miniatures Today exhibition, I played a vital role in its success by crafting narratives that celebrated the revival of traditional South Asian miniature painting. I developed a strategic content plan that highlighted key elements like the curated works of artists, the cultural significance of miniature art, and the exhibition’s milestones.
Through engaging social media content, including reels, carousel posts, and stories, I amplified the exhibition’s reach, showcasing artist profiles, behind-the-scenes moments, and event highlights. This strategy not only celebrated the art form but also fostered audience engagement, resulting in the account’s growth from 3k to 5k followers within a month. This effectively connected a larger audience to Ojas Art’s mission.
