FUSSY (A project for M&C Saatchi London)
Insight: Fussy challenges the harm caused by modern personal care products—single-use containers, toxic chemicals, and lasting environmental damage. Their vegan products with refillable containers tackle these issues while delivering a fresh, eco-friendly experience.
Aim: Inspire action to drive the change we want to see.
Strategy: A bold billboard campaign titled "Give a Fuss" flips indifference into action. Ordinary visuals are juxtaposed with their devastating environmental impact, paired with impactful copy showcasing Fussy’s commitment to a greener planet.
This campaign was part of M&C Saatchi London’s Open House Project and ranked in the top 15.
Visual language is an oxymoron of something ordinary in our lives and it has an extraordinarily bad impact on the planet. The copy embellishes how Fussy is striving to bring about a positive change for the sake of the planet.
